Getting to the bar industry and staying in business is daunting because of the increasing competition. Many restaurants and bars have been coming and going and have been long forgotten. Working with your customer is key to gaining an advantage over other bars and keeping your enterprise going.
Below are 5 tips for attracting customers to your bar
1. Know your audience
Firstly, the type of bar you would like to run has to be established. Think of the people you want, the budget, and the resources you can provide (and entertainment). A sports bar would be easier to fund and easier than other audiences such as the company sector would be targeted. In the case of a sports bar, you can easily mount a TV, make baseball or soccer screening enjoyable and keep it visible throughout the bar! Know what you expect from your audience.
2. Promotions and themed parties
There aren’t many people going to a bar because it’s there. You need an opportunity to choose yours. Provide discounts or special activities such as a thematic gathering, wine tasting, or karaoke. Weekdays normally have slim skippers because most people relax after work at home. However, you can also have exclusive deals to reach your bar, think Tuesdays, Thirsty Thursdays, or Fizzy Fridays. Happy time specials are also an excellent way to attract (and keep) new customers! The ads are going to look fine on flyers, but later on!
3. Ambiance through good music and entertainment
There is always good music that helps to build the atmosphere in your bar. Naturally, the music you choose will depend upon the audience you receive – if your audience is older people, slow or classical, rock or electronic, if you have young adults, slow or classic Music is a better option. Get board games, lighten the mood more. It can be a big success to host karaoke nights or dance contests and can be the deciding factor in your bar.
4. Advertising your business with flyers
Flyers and pamphlets have always been the easiest and most popular way to advertise a bar. PosterMyWall provides high-quality flyer designs, including models for flyers that can be personalized free of charge and made your own! Tell customers what you have to say about the amazing deals and fun evenings. Distribute these flyers to pedestrians or paste them throughout the district – you can certainly get customers.
5. Offering high-quality food and drink services
Offer high-quality drinks with sufficient variety to please the public. However, make sure that drinks are well stocked for those who need a more “economic” alternative. If you are a business customer, keep alcoholic beverages from the trusted companies in stock.
If you can afford to set up and keep the kitchen and pay the staff, you can also sell food at your bar such as burgers, fries, onion rings. Fast food is also the best choice, as people usually don’t come to bars to eat dinner but to chill and maybe have a snack.
It is necessary to work within the restrictions of your budget, to develop a business plan that takes all employees, food, drinks, entertainment, repair, promotion, cleaning, and bills into account.