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The Benefits of Targeted Marketing Today, large and small business are on equal footing when it comes to marketing products or service online. The approach to marketing today has drastically changed from a more physical, traditional method, to a virtual one and so when customers inquire about a particular product or service that they need, every business will have an equal stake of reaching their real customers. The difference between the traditional marketing and the present target marketing is that in physical marketing, you have to wait for customers to make a move when they see your ads, but with target marketing you take action to general the interests of your potential customers. In other words, that shotgun approach to advertising in inefficient and ineffective. A target marketing strategy will benefit a business more since you don’t advertise randomly, but to a choice group which are already interested in what you are selling. In target marketing, you target a special group of consumers to which you will focus the attention of your business. When you have a more manageable segment such as geography, product type, demographic, etc. you can easily direct your marketing message better than when you are addressing the public. When you have a targeted market, you can build your marketing calendar around seasonal offers. If you already have a segmented list, then you will know whom to target at different times of the year. Remember that it is costly to be maintaining a campaign the entire year. The advantage of companies using target marketing is that they save of marketing dollars on seasons when their targeted market are not buying and they don’t waste money on advertising to people outside their target segment.
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Another advantage of target marketing is that is has better results for a lower cost since you know your customers and you get better returns on your advertising dollars.
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If you want to increase your conversion rate, then you need to focus your marketing strategies on people who have shown interest in buying your products so every marketing dollar should be spend on these types of customers instead of following the traditional marketing strategy of marketing to no one in particular. Today, most people publicize their lives on social media sites almost every day. They are more than willing to disclose important information such as demographic, job, education, where they live, what their interest are on their profiles. With all this information in social media, it become easier for marketers to know whom to target their marketing efforts on. When you have a targeted market, you can have a cost efficient means to filter out customers within a certain segment that your product or service caters to the most. Messages targeted to your specific audience will enable them to engage with your company to patronize your brand in the end.