How Does the Server Location Affect Your SEO?
With enhanced service providers, it is not difficult for businesses to give their customers a perfect website design to patronize their company. However, SEO is the legit and organic way to reach your potential customers.
In the digital world, where there are no boundaries, having a localized server can have a tremendous impact on your SEO.
How does the location of your server affect your SEO?
When the user tries to load the website, it passes from the data centre of the hosting provider via the internet. The time taken by a server to process the user’s request and load the page is known as latency. If the location of your server is in another country than your target audience, your latency will increase. This will impact the loading speed of the website. The loading speed of your website is directly proportional to the proximity or the closeness of your user to the data centre of the host.
Your website’s loading speed has to be good, as Google considers it important. Also, page load time is one of the reasons that users abandon the website. This means that you must choose your server’s location according to your target audience.
What is the best solution to this?
As a quick loading speed is very important for the user experience, you can check with the hosting company, which way the signal must travel from the browser to the website hosted by that company. It could be either Dos Command Tracert windows or traceroute, i.e. Linux route.
You must also remove the unnecessary plug-ins, resize images and have a simple coded website to avoid any delay in loading. If your target audience is spread across the globe, you must opt for a Content Delivery Network (CDN), it is a geographically distributed network of proxy servers. They deliver better service to spatially distributed end-users.
A good web hosting solution can also help you out. Web hosting types like VPS hosting allows you to configure virtual servers instead of storing data on a single shared server. And with hosting like Cloud website hosting, your site data is stored across multiple servers. This will help you to spread out the resources of your website and scale up as per your needs. You can tap on those resources as and when needed.
Localized web hosting plays a significant role in delivering user experience and SEO. Nevertheless, hosting types like VPS Hosting and Cloud Server Hosting have washed away the conventional limitations of traditional servers. So if you are a company or an individual whose website’s traffic goes up and down and is spread around the world, Cloud web hosting or VPS, with CDN would be the best option for you.