Grow Your Brand on Instagram


Elisabeth Kounou is a digital web coach trainer. On Instagram for quite some time, she reveals the tips for boosting the activities of her company.


1 – Use the hashtag

How to use them? We have the right to use up to 30 hashtags.

At first, you must use them all to have a lot of commitment.

If you have reached ten thousand subscribers you will no longer need to do it and use just ten or fifteen hashtags.

However, you must make the right choice and there are three categories of hashtags, namely:


The hashtag that targets the target audience

The hashtag at the level of the description of the product. That is, you describe the content of your publication.

The hashtag around his brand (if you have one). Otherwise, you can also geolocate your shop for example.

When it comes to the language you can use in your hashtags, it depends on your community, especially your target customers. If yours is more French-speaking, you can use hashtags in French. If it’s more English-speaking, you can opt for hashtags in English. If you target both, you can also use hashtags in English and French at the same time. In addition, you must also choose hashtags whose use does not go beyond 500 000. If you use hashtags use hashtags with a million of use for example, your publication will very quickly go down in the list of posts while the goal is to be discovered.


2 – Using stories

Even if you use only one story every day, it already allows to maintain the engagement of the people and to favor the algorithm of Instagram. It rewards those who use a maximum of its features by highlighting their posts. On the other hand, people now tend to spend more time on stories than on publications. The more they react to it, the more time they spend on your profile, page or story increases.


3 – Use direct messaging to get in touch with your audience

For example, you can choose a person who has liked your posts several times. You will check his page to see if he is in the category of your target client. Then you can contact him directly, not to advertise, but to offer him something, such as a coupon for example. In this way, you will retain this person and later, she will be used to sharing your posts or products with other people who may need it. So do not hesitate to analyze the profile and behavior of these people and start a discussion to strengthen this link. In case the person does not follow you, they will receive a notification and they can answer your message if they wish.


4 – Use the highlights (Stories on the front page) at the bottom of the biography

You can use it to introduce a new line or to introduce yourself, introduce your brand or your activity. Knowing that the items on the front page will be your best stories, it must be done with attention and have a clear objective. You can, for example, redirect your targets to your Youtube videos or put testimonials etc. This will allow your visitors to have an idea about you and your business


5 – Make lives

Aside from Facebook Live, you can also make Instagram video get more Instagram followers. You can, for example, do a live where you will interview a person During this live, you will have visibility in your community and that of the interviewee. It’s a way to expand your reach. In addition, you can organize a sort of question answer by announcing the live and invite people to react or post their questions live, certainly, we cannot still keep these lives in the application but you can record live using other applications. You cannot do live and pass it on IGTV.


6 – Make advertisements

The cost of advertising on Instagram is even cheaper than Facebook ads. You can then use it to advertise in stories or post format. The story formats are very particular, because they can pass for a classic story. People will not receive them as an intrusion, but it will depend on how you present your messages.


7 – Use IGTV

With IGTV, you can do vertical video. This is the main asset of this application because vertical video encourages an informal format. That is to say that you can do without montages and all these hyper sophisticated work to offer quality content to your audience. IGTV is also a way to be a pioneer. Even if you do not yet fully control its use, it is important to use at least.

In addition, this support will not ask you too much time. You can make a spontaneous video during which you will share quality content to your audience.

The strength of IGTV is also that it brings us to the clickable link in the description of the video, while with Instagram, we could not put a link clickable on the stories that when we reached the real followers 5000 to minimum. In newsfeeds, this is not possible. We are only entitled to the link of bio. In addition, you will be highlighted, because people will receive notifications that will let them know that you have posted a new Instagram video. Even the hashtags are clickable and you can put them in the description of the video. You can also take the link of your IGTV video and post it on Youtube, on Twitter or other platforms of your choice.