Black Friday offers a golden opportunity for fashion brands to make the most sales. However, how they market their products makes all the difference. This year, owing to the pandemic, more people are expected to shop online. However other people may decide to have a glimpse of a multichannel online shopping experience. With Rakuten nike being known for its streaming services it’s essential to look at their online reviews to be sure you have made the right choice. Fashion brands that combine in-store events and online promotions stand a better chance of making more sales during this black Friday extravaganza.
Big fashion brands should offer occasional flash sales that run for a limited time. By sending flash-sale notifications to your esteemed online shoppers through email, you will increase your transaction rate by 35 percent. Flash sales are generally attractive, and the US people will take part in communications that involve sales. It would be best for you to consider streaming the flash sale to promote your shop. Besides, you will attract new customers. For a successful flash sale, live video content would do wonders. Fashion brands should also incorporate emails in their promotions as they are the most effective marketing tool. The emails should be written in a way that will capture the attention of your current and potential customers. You can include a video showing some of your fashion products that would lure your customers into purchase.
Countdown timers are known to be motivating factors for people to make a purchase. It is crucial for you to live stream your Black Friday fashion deals and include a countdown timer into your live content. Though people go through online reviews and testimonials, word of mouth still serves as a useful marketing tool when making purchasing decisions. Fashion brands should start a new referral program that would be specifically for black Friday sales. This will help customers build confidence in you. You can mention this program in your pre-black Friday fashion deals email campaign. When doing your live stream, you should give a detailed explanation of the program. You can inform your customers that you will provide them with gifts if they bring you new customers, during this lucrative period. You can also have a look at black Friday marketing for more insights.
Fashion brands that intend to use ads as their form of marketing should invest in a bigger budget. To succeed in paid marketing, you have to keep several factors in mind. You should ensure that the ad copy shows the Black Friday event that you are running. Utilize the Google ads promotion extensions to show the offer’s discount and the expiry date for the offer. With the ad customizers, you can add the number of products remaining to your ads, making customers rush to get the product. Planning for the black Friday ads early in advance is crucial so that you can run them a week before the event. It will enable your customers to have ample time researching and deciding on the product they will go for based on their needs.
Coupons and discount codes are another way of enticing customers to make a purchase. This is best done during the pre-black Friday marketing campaign. The method works wonders whether you are doing online or offline marketing. For online marketing, you can be creative in using coupon codes. Ensure that the codes are well distributed throughout your website. It is also essential for you to send emails to alert people of the pre-black Friday coupon for grabs. Use the coupons in your live video streams. It would be best for you to ensure that there should be an engaging experience between you and the customer for them to get the code. To increase your sales, you can inform your customers of the benefits of purchasing clothes in bulk as they will save more, and it is also good to offer your shoppers an incentive to add a few items before checking out.
It is also good to assure your customers that you can offer free shipping as long as they buy goods worth a given price. Fashion brands need to remember that live video streaming serves as the best marketing method. Interactivity and engagement play a key role in live streaming. When you decide live streaming will be your key marketing tool, you should invest your time and resources streaming in the various platforms but each at a time. You can also consider streaming to several websites by using the best multi-streaming cloud service to allow you to save on your resources. To know more about this, you can look at marketing techniques.